ANNISTON, Ala. — Called Coffee, a specialty coffee shop on Quintard Avenue, has implemented a new ordering protocol requiring customers to correctly identify the origin region, varietal, and roast profile of the bean before placing an order described only as "a latte."

The policy, which took effect October 6th, applies exclusively to orders in which the customer does not specify a preparation method, bean origin, or milk type. Customers who order a "double shot, light roast, oat milk, no sweetener" are not affected.

"A latte is not an order," owner Jerod Snider explained Monday. "A latte is a category. There are forty-seven beans currently on this menu. Each of them makes a different drink. I am not able to help you unless you help me."

A laminated reference card listing current bean origins and roast profiles is available at the counter. The card is double-sided.

Seven customers have successfully completed the new ordering process since implementation. Of those, three said they found it "interesting." Two said they found it "a lot for a Tuesday." One asked a follow-up question about processing methods and was given a complimentary pastry.

Fourteen customers have left without ordering.

Brenda Cofield, 54, of Saks, said she had driven to the Starbucks on the bypass. "I just wanted something sweet," she said. "I don't know what a varietal is. I don't feel like I should have to."

Snider acknowledged that the transition period had been "uneven." He said the shop remained committed to education and that a four-week introductory class on single-origin sourcing would begin November 3rd. Registration is $45. It includes coffee.

Seven seats remain available as of press time.